Brands & Manufacturers
Going Direct to Consumer
Connecting You to Your Consumer
You've decided it's time to take control of your brand, your messaging, and your pricing and you want to gain more insight on who is buying your products. But how do you make that leap? It's time to move from Amazon Vendor Central, Walmart 1P and Walmart DSV to a 3P direct to consumer approach.
There are so many considerations. A few of them you might be pondering?
- How do you pick, pack and ship singles?
- How do you minimize channel conflict - or embrace it?
- How do you leverage your existing investments in internal systems and processes?
- Amazon and Walmart do everything for me. How do I take that over?
Having worked with brands and manufacturers for many years, our team is filled with ideas and information on how SureDone customers have addressed these problems and more. We understand that our software is only one piece of a bigger picture.
Unlike others who want to serve brands and manufacturers, we're already doing it every day.
eBay Gold Partner
SureDone has attained the highest level of partnership eBay offers into this invite only program, recognizing our top performance and giving us access to vast resources within the eBay ecosystem including expedited support, dedicated management and access to internal teams to help our customers succeed. We are also members of the eBay Developer Council.
Amazon Seller Central Software Partner
As an Amazon Seller Central Software Partner, SureDone is required to undergo rigourous security audits, incorporating everything from data protection to asset management to employee security training, along with software audits to ensure we are in compliance with Amazon security and data standards that protect both buyers and sellers. In addition, SureDone is a member of the Amazon Developer Council.
Brand Challenges
Control
You, the brand, don’t have control of the message. Other sellers or 1P providers are dictating specifics that may or may not be true to your product or brand.
Counterfeits
You may find that marketplace sellers are listing counterfeit products which can ultimately threaten your reputation.
Pricing
You are finding that sellers, including 1P "partners", are setting prices that de-value your products and are often below MAP pricing.
Growth
You may be seeing decreases in your brick and mortar distribution, and don't have the infrastructure to expand, nationally or internationally, beyond Amazon and Walmart.
Intelligence
You have lost your ability to get feedback from consumers on your product or brand – or even know who your consumers are.
Conflict
You want to sell direct but have concerns about channel conflict and building a B2C operation – shipping pallets is what you are designed to do today.
Brand Solutions
Moving from using a 1P solution like Amazon Vendor Central and Walmart 1P/DSV puts brand and product control in your hands. While it does require an investment into modifying internal processes, you can use our 3PL partners to warehouse, pick, pack and ship, or even turn channel conflict into channel support by leveraging your existing channel to fulfill. Use your existing customer service team to provide better answers to consumers than 1P providers, and gain intelligence on what products are selling and to whom.
Control
Use your own brand specific content to ensure that product specifics are true and represent you accurately.
Counterfeits
Remove offending sellers and content by directly listing and selling on channels for better access to the VERO (Verified Rights Ownership) program at eBay and on other marketplaces.
Pricing
You can better set pricing policies to enhance your brand value when selling directly on marketplaces. 1P sellers (i.e. Amazon and Walmart) will no longer have control over your online pricing.
Growth
Building your direct to consumer process, even using third parties for pick, pack and ship, allows you to expand to any marketplace.
Intelligence
Gain valuable consumer insight by selling directly on channels. All buyer information routes through your systems and, using SureDone software, can be routed into your internal ERP or CRM systems.
Conflict
Minimize channel conflict by selling at retail and enforcing MAP Pricing, by selling closeouts or different products, by selling bundles of products, or by using marketplaces for pilots of new products and receiving consumer feedback.
CommerceScale for Brands and Manufacturers
SureDone processes hundreds of millions of updates per day - new products and updates to listings, inventory and pricing changes, orders, tracking and more. We built our back-end CommerceScale architecture to be an autoscaling, highly secure, highly available and highly connected platform to run our software on top of.
At its core, SureDone breaks down requests into tiny components and sends these to specialized processors to complete a function. For example, if you upload a file containing a million items, we'll break this into hundreds of thousands of small chunks and spray it across our infrastructure for simultaneous and secure processing.
Along with the scalability, we've incorporated numerous security controls that constantly observe data and data access and immediately alerts us to any issues. And we've built in secure paths for connecting to customer and partner systems such as ERPs and CRMs. The result? A highly secure, highly scalable and highly available platform that can manage your data efficiently and effectively.
Who Do You Want To Connect To?
Reasons
Why you should choose
SureDone
Specializing in Brands and Manufacturers
Partners, not just advisors. Here are a few of the reasons to choose SureDone.
1
CONSULTATIVEApproach
From sales to onboarding, your success means our success. That means our conversations will be about more than just software.
2
NON-PREDATORYPricing
No percentages. No contracts required. You'll stick with us because you want to, and we don't penalize you for growth or because you're a brand.
3
HIGH TOUCHSupport
When you need us, we're there - from our full service onboard through our post-onboard support. We resolve issues and educate you in the process.
4
CONNECTEDTo Everything
Whether it's an internal ERP, CRM or POS system, or an external partner, our automations can make cost effective and timely connections.
5
OPENAPI
Our entire user interface is built on top of our purpose built and open API, so what's ours is yours. Integrate SureDone into your existing processes.
6
CHANNELADVISORUser?
We've transitioned many customers from Channel Advisor and natively support many of their data formats to smooth the process.
More Features
High Security
In addition to our secure architecture, SureDone supports both two factor authentication and role based user permissions.
Excellent Support
From eLearning to interactive webinars to guides to tickets to bespoke onboarding, we're here to help. Click for More...
Open Platform
Use our automation engine or open API to extend SureDone and connect it to your suppliers, ERP or other systems. Click for More...
Bulk Management
SureDone's powerful bulk processing allows sellers to increase selling volume without investing more time. Click for More...
Advanced Search
SureDone was built by sellers, so we know how important it is to be able to quickly find what you're looking for. Click for More...
Kits & Bundles
Create kits and bundles from existing products and custom or auto set price and inventory based on components. Click for More...
Implementing SureDone
Whether you're moving from Channel Advisor, another platform or have never automated your e-commerce with a third party system, our onboarding is designed to ensure the process is as smooth as possible.
01
First Step
Detailed interview to understand your needs and kickoff call reviewing requirements and responsibilities.
02
Second Step
Development and signoff of a Statement of Work including third party systems, data integrity, testing and go-live
03
Third Step
Specification, development, implementation and testing of external connections and automations.
04
Fourth Step
Creation and management of entire plan in tools like Asana to ensure visibility and communication.
Every step is designed to ensure that sales continue uninterrupted during the transition and that you are fully trained on how to use SureDone by the time the onboard is complete.
Customize SureDone with our Feature Acceleration Program
We understand that SureDone may not meet every need. With that in mind, and unique to SureDone in the multichannel e-commerce SaaS world, enterprise customers are invited to suggest product enhancements through our support forums. However, if your need is critical and you would like to see it implemented sooner rather than later, SureDone's Feature Acceleration program (starting at $10,000) gets you to the head of the line along with an increased likelihood we will implement your requirement. Please note that we will not necessarily implement any feature. It will be reviewed by our Product Management group prior to acceptance into the Feature Acceleration program and we will not charge you if your feature is not implemented.
We moved from Channel Advisor to SureDone and we were very nervous about adjusting and migrating. My fears were proven to be just that.. only fears. They did a deep dive on the special needs we had and made adjustments for us at a reasonable cost. They have been right there for us and EXTREMELY responsive to my questions and issues. Customer service team is right there for me and I found that the back and forth with Channel Advisor on issues was non-existent with SureDone.
Ken BrownPerformance Plus Tire & Automotive
Our Customers
Read some about our customer's success in the automotive and motorsports parts and accessories category.
Ken Brown
Performance Plus Auto
Arun Mathews
Hebron Consumer Products
Patrick Mahoney
Mike's Auto