Increasing Sales and Profitability
Kits & Bundles
Kits & Bundles
Kits (multiple different products sold as a single unit - for example, four tires and four wheels) and bundles (multiple of a single product sold as a single unit - for example, four wheels) are a key element of differentiation and profit opportunity for e-commerce sellers. Kits and bundles both increase the perceived value of products in your customer's eyes and also increase your average order value - and also profitability.
SureDone supports both kits and bundles, and can synchronize both pricing and inventory availability based on component parts, or as a standalone item. As you sell a kit or bundle, the availability of each of the components is decreased in turn. In addition, from an inventory perspective, SureDone supports dynamically created bundles and also pre-assembled bundles.
Lastly, SureDone supports "bundles of one". What are these? Normally, channels do not let you list the same product more than once. Bundles of one give sellers the opportunity to create multiple products with unique SKUs and attributes that appear as a unique product, but have their inventory levels and pricing driven off a master product. You could have ten different listings of the same part, each unique, and when any single one of them sells, the inventory of the entire set will be decreased. This is a great way to maximize the surfacing of your products in channel searches.
Benefits of Kits & Bundles
Increased Sales
Curated bundles increase perceived value and increase average order value over selling separate products.
Opaque Pricing
Costs of products are combined so the customer doesn't need to make multiple buying decisions, reducing friction in the buying process - such as including small accessories with a main product.
Reduce Surplus
Combing slow moving inventory with popular items can help turn over your stock faster. It also creates a perception of a new and fresher product offering.
Product Awareness
Including newer or more obscure products from your catalog with more popular ones will introduce customers to items they may not have purchased individually.
Customer Loyalty
Offering samplings of different products may introduce customers to products they appreciate, leading to additional purchases and overall growth.
Kits & Bundles Features in SureDone
Flexible Creation
Create kits and bundles through our user interface, via bulk, via our automation engine or via our API.
Kit Explosion
When orders are received, SureDone can show the kit as a single item in our management system, or break it down into its component parts - allowing fulfillment (including drop shipping) through multiple suppliers.
Automated Pricing and Inventory
Set your own price, or drive both the price and the availability based upon the price and availability of the kit or bundle's component parts.
Pre-Created Kits / Bundles
If you've already assembled a group of kits or bundles, list the number of these as discrete inventory. When you run out, we'll return to dynamically calculating availability based on components.
Use Supplier Stock
With SureDone, you're not limited to just using on hand stock to create kits or bundles. You can also choose to include stock from specific suppliers when determining the kit or bundle availability.
Sell it All
Not only can you sell the products as a kit or bundle together, but you can also sell the component parts as their own items. Inventory will be decreased by the sale of either type of product.