eBay BigCommerce Integration Solutions
Why Connect eBay to Your BigCommerce Online Store?
BigCommerce is one of the leading options for sellers to create their own eCommerce website to list their products. eBay is a massive platform with hundreds of millions of active buyers looking for products of all kinds. As someone offering retail products for a highly competitive online market, both of these platforms can offer sales, customers, and ultimate success for a business - but in different ways.
Those who solely utilize BigCommerce can add excellent marketing by having their products come up on eBay too, and may build repeat orders from customers who initially order on eBay but later use the business’s BigCommerce site. Sellers who only use eBay can start building a unique storefront on their own website to distinguish them from competitors who only have a presence on eBay.
Benefits of Integrating eBay and BigCommerce Stores
Integration has been available between eBay and BigCommerce since 2016. The integration process lets merchants who use BigCommerce manage their inventory and list their products on eBay through a quick and seamless system. Sellers can save time and operate more efficiently by listing, selling, and managing items on both BigCommerce and eBay through a single control panel on BigCommerce.
Alternatively to direct integration between eBay and BigCommerce, a multichannel e-commerce software platform like SureDone can integrate directly into the BigCommerce dashboard and offer additional channels like Amazon, Walmart, Facebook and more. But here we'll focus mostly on the direct integration.
There are many benefits to eBay and BigCommerce integration:
1
Syncing Prices, Quantities, and Descriptions
By integrating eBay and BigCommerce stores, sellers can reach a larger market of potential customers. eBay has hundreds of millions of active buyers who might be looking for products a seller is offering on their storefront. By integrating with eBay, those same products show up in eBay search results, and a buyer can order, pay for, and have them shipped in a manner they are already comfortable with. Using this integration also gives sellers the ability to benefit from eBay’s Global Shipping Program.
2
Inventory Management on a Central Platform
After integrating eBay and BigCommerce, a seller can sync order and stock levels through their online store. This offers a higher degree of order management and streamlined fulfillment but removes the need to manage all the processes manually, which can be time-consuming and lead to errors. Once the accounts are integrated with one another, a seller can see their full inventory and catalog for both channels using only the BigCommerce platform.
3
Centralized Management and Fast Bulk Listing
Customizable templates and other tools can be used by eBay sellers to quickly list dozens or hundreds of products in a matter of minutes. This would be a huge time sink without the use of integration. A seller would need to create each listing and populate it, which would be overly difficult for those who have a large selection of items already available on their BigCommerce site. The integration process offers automatic product mapping to streamline the process.
Benefits of Adding eBay to Your eCommerce Business
New sellers to eBay may not be aware of the many features it offers to help you find customers, boost sales, and ship products on an international basis. When you have these features in addition to the benefits of BigCommerce, it allows you to excel on a higher level with your retail sales.
1
A Product-Based Shopping Experience
Similar to the way Amazon works, eBay started offering product-based shopping for many brands in 2018. When a seller offers one of these products, the eBay ID must match the eBay catalog, ensuring all identical products are found on a single page. All products that are the same will be grouped to create a streamlined buying experience for the customer. Buyers can easily see different delivery options, prices, and further details about identical individual items.
2
Option for Promoted Listings
One of the top ways to increase your reach through eBay is by utilizing Promoted Listings. Essentially, the use of this listing type will create sponsored ads that customers can see and click on. Top-Rated Sellers in the United States can use Promoted Listings. Store subscribers in the United States, Canada, the United Kingdom, France, Germany, and Italy can also use them. The best part of promoted listings is that you only pay an advertising fee if the product sells - so you can incorporate the cost right into your profit requirement calculations.
3
Detailed Item Specifics
eBay offers something called item specifics which are essentially item attributes on many other eCommerce platforms. However, the way specifics are implemented helps increase the performance and visibility of listings on eBay. As you add additional information in the specifics, your potential customers will be more likely to see your listings when searching for similar items. The specifics include basic details like color, brand, and material, but can also include category specific attributes like age range for the toy category, or vehicle fitment for the automotive category.
4
eBay’s Global Shipping Program
When growing a retail business, expanding on an international basis is often a significant step. It can help sellers become more profitable and successful. However, the process of expanding into global regions can take a lot of time and money in terms of warehouse space, staff, website translation, office space, and other things. With eBay, your products can be offered in various locations without requiring a large investment. The Global Shipping option makes it simple to sell within your home country and beyond. The seller sends the products to a domestic shipping center (managed by eBay) and then the rest of the logistical requirements are handled by eBay.
Grow your eBay Business with Top eBay Inventory Management Software
SureDone offers a singular simple solution for growing your brand on eBay. You can sync, sell, and ship your products on Amazon, eBay, and other platforms. Our software offers order management for all channels you use, a centralized inventory and product data source, bulk management, e-commerce automation with vendors and suppliers and much more.
You can read more about SureDone's integration with BigCommerce here.
The software from SureDone is a hub for your products across any of the channels you use. Rather than manually adding all products to several platforms, the software integrates the information between multiple sales websites. This can offer a larger base of customers than you would find with either BigCommerce or eBay when used on their own. AND it can be directly integrated into your BigCommerce account.
Sellers who use SureDone can list items, manage various products, control inventory, and handle order and shipping management for several channels at once. The software comes with bulk item management, a hosted storefront, and more. It is a quick and scalable solution for integrating products on eBay and BigCommerce for new sellers, experienced merchants, and everyone in between.
Visit the other pages of our guide to learn about integration between eBay and Amazon, Walmart, and more.
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